Current Pickup Truck Market Trends and Future Outlook
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Pickup trucks have long been a staple of the American automotive market . In fact, the Ford F Series trucks has maintained the best-selling vehicle spot in the country for almost 50 years. Pickup trucks are not just utilitarian work horses they represent a way of life in many American households. However, your new fully optioned out F-150 is a far cry away from your dad’s old F-100 pick up. As the consumer demands shifted over the last couple of decades so did the pickup truck market. These vehicles have evolved from simple, rock solid workhorses at home on a farm or a construction site to feature-packed, luxury vehicles. This evolution has had a significant impact on pickup truck prices with many models now commanding prices equivalent to some German luxury cars. In this article we take a dive into the state of the pickup truck market, where prices are headed and what factors are influencing these trends. The Current State of the Pickup Truck Market As of early 2024...