Hondas badge engineering and the impact it has on the consumer
As EVs solidify their place in today’s highly competitive car market, Honda and their premium brand Acura find themselves seriously behind on in-house EV development. This is the precise reason why they have chosen to partner up with other companies on developing fully electric vehicles . Honda In March of 2024 Honda unveiled a fully electric crossover called the Honda Prologue . The issue with this new model was not so much that it was not well received; it has more to do with the fact that it was not much of a Honda underneath the Honda badge. Just like the Acura ZDX released in the same year, the Prologue was built on General Motors’ Ultium platform . This is the same foundation behind the Cadillac Lyriq and Chevrolet Blazer EV . The issue arose when people started to notice that the Prologue and the ZDX shared far more than just the electric drivetrain with GM models. They shared compon...