Is Nissan merging with Honda?
Back in December 2024, Japan’s auto giants Nissan and Honda surprised the industry by announcing plans to merge under a new holding company. This merger would essentially create the third largest automaker in the world, with a total worth anywhere from $50 to 60 billion, trailing behind only Toyota and Volkswagen . The merger would offer multiple benefits to both companies; amongst the most valuable are deep savings through unified R&D, shared vehicle platforms and streamlined production. Nissan merging with Honda Nissan vehicle reliability and reputation have been on a downturn the last few years with a decline in sales and serious budgetary constraints. Nissan needed resources to help revitalize its product and brand image. By failing to reinvest into R&D, Nissan fell behind in the new electrification craze; in fact, the brand currently only offers 2 EVs, the Nissan Leaf ...