All-Electric Ford Pickup Truck Coming in 2027

 

Seeing electric cars on the road today is no longer a rare occurrence; in fact, 2.5 out of every 10 new cars sold are 100% electric. Currently electric cars account for roughly around 25% of the entire car market. While there are plenty of electric cars on the market, there are relatively few affordable ones. The same problem is even more pronounced with pickup trucks. If you want an electric pick-up today, then your options are fairly limited. Most new truck buyers are stuck choosing between a CyberTracker or a Rivian R1T. Regardless which option you choose you will need to pony up easily over $60,000 just for the privilege of owning one of these behemoths.

 

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Ford appears to think that needs to change.

 

However, the market is about to get much more interesting as Ford announced that they will be releasing an all-new fully electric pick-up truck. The Ford Fathom EV is a new midsize electric pick-up that Ford is developing around a very different idea. Instead of building another expensive electric truck loaded with unnecessary size and complexity, Ford is trying to create something smaller, simpler and considerably less expensive. The Ford Fathom electric pick-up truck is going to start at just $28,350 for the standard-range version, before destination charges, putting the Fathom firmly into territory normally occupied by compact gasoline-powered vehicles rather than premium EVs.

 

A Different Kind of Ford Truck

 

While it is natural to assume that the Ford Fathom Electric truck is being positioned as an electric replacement for the F-150 Lightning, that is simply not the case. Ford is attempting to unlock a new market segment that has yet to be explored by many of the mainstream car companies. They also say that the Fatham is not going to be just some midsize truck designed around the same general footprint as Ford's popular Maverick. Instead, the Ford Fatham will have its own unique underpinnings that will provide more passenger space than a Toyota RAV4, despite its relatively compact exterior dimensions.

 

Going beyond the Ford Fathom EV affordable price, the truck is going to attempt to address one of the biggest complaints about modern pickup trucks. Most modern pick-ups have become enormous. Full-size trucks have grown substantially over the years, while many buyers don't need or even want a vehicle capable of towing 10,000 pounds or hauling several thousand pounds in the bed. The fact of the matter is a lot of pick-up truck consumers use these vehicles for daily commuting and even as family vehicles so, it simply does not make sense for them to pay for features and capabilities that they are unlikely to ever use.

 

The Fathom takes the opposite approach. It is intended to provide the basic usefulness people expect from a pickup without requiring buyers to maneuver a massive truck through a crowded parking lot every day. For someone who needs a bed for bicycles, tools, home-improvement supplies, camping equipment or weekend projects, that could be a much more practical option.

 

The $28,350 Price Is the Big Story

 

The Ford Fathom's price is arguably more important than any individual feature. In a time when the average vehicle sold in the country tops the $50,000 mark Ford really rocked the world by announcing that Ford Electric Truck with a starting MSRP of only $28,350. Once you factor in destination and other costs the more probable out of the door price will hover around the low 30,000 range. Still, being able to get a new electric pickup for $30,000 before options is a significant perk that will help this vehicle gain traction amongst budget minded households across the country.

 

The pricing also puts Ford in direct competition with a new wave of affordable EV startups and vehicles such as the upcoming Slate Truck. Rather than simply competing by stripping the vehicle down to the bare essentials, Ford appears to be trying to offer considerably more technology while finding savings in how the vehicle is engineered and manufactured.

 

Built From the Ground Up to Cost Less

 

The Fathom will be the first production vehicle based on Ford's new “Universal EV Platform”. Ford intends to use this universal electrical platform on various new electrical vehicles that may be in the works currently. This is a huge shift in strategy of using existing gasoline vehicle platforms and repurposing them for electric models. It is very possible that Ford has learned a very harsh lesson from the dwindling sales of the Ford F150 lighting EV, which was their first-ever attempt at bridging an all-electric pickup truck to the masses.

 

The company has been working on the platform architecture to be used only on EVs. They have reduced the number of components and change how the vehicle is assembled. Reports indicate that the platform uses a 400-volt electrical architecture, while Ford is also introducing a 48-volt zonal wiring approach and a more modular manufacturing process. Every component that can be eliminated, every wiring connection that can be simplified and every manufacturing step that can be reduced potentially represents less cost. And with an EV battery already being one of the most expensive components in a vehicle, finding savings everywhere else becomes particularly important when the goal is a sub $30,000 truck.

 

Surprisingly High-Tech for an Affordable Truck

 

Based on the little information Ford shared about this new truck it appears that affordable doesn't necessarily mean basic in the case of the Fathom. The truck will come with a large, high-resolution touchscreen, wireless Apple CarPlay and Android Auto, a digital key and bidirectional charging capability. Every Fathom will also have the hardware necessary for Ford's BlueCruise hands-free driving system.

 

Performance May Be Better Than Expected

 

Ford has not released every performance specification yet, but the company is targeting a 0-60 mph time of approximately 4.5 seconds. This is pretty quick even by modern sports car standards.

 

Instant torque is one of the biggest benefits of this new Ford pickup truck. Gone are the days when you need a vehicle with a large-displacement V8 or a complicated turbocharged engine to produce strong acceleration. An electric motor can deliver substantial torque immediately, making even a relatively inexpensive EV feel considerably quicker than its price might suggest.

 

The Questions That Still Need Answers

 

Of course, acceleration is only one part of the equation, what truck buyers will be curious to know is what are the trucks towing capabilities, payload capacity, driving range, charging speed and whether a four-wheel drive option will be made available. For now, Ford is keeping that info close to the vest, so we will simply need to wait to know more.

 

While the price sounds fantastic, the fact is that there is plenty we don't know yet. What are we really going to get for our hard-earned money? At this time, we really do not know if the standard-range model will have sufficient range for the average commuter and enough capability for normal pickup duties. The value proposition is still in the air, as the facts and figures could make or break the deals for many buyers.

 

Could the Fathom Be the EV Pickup We've Been Waiting For?

 

It's too early to call the Fathom a revolutionary vehicle. We haven't driven one, Ford hasn't released every specification, and customers won't be able to order one until 2027.

 

But the basic idea is compelling. A compact-to-midsize electric pickup with useful passenger space, modern technology, strong acceleration and a starting price below $30,000 is exactly the kind of vehicle the EV market has been missing.

 

The Fathom also represents something bigger for Ford. It is the first vehicle built around the company's Universal EV Platform and appears to be the beginning of a broader strategy focused on producing affordable electric vehicles rather than simply making existing vehicles electric.

 

Whether Ford can actually deliver on that promise remains to be seen.

 

When Can You Buy One?

 

Ford plans to begin taking Fathom pre-orders in early 2027, with production scheduled to begin at Ford's Louisville Assembly Plant. Initial deliveries are expected later in 2027.

 

That means the Fathom isn't going to be sitting on dealer lots tomorrow. There is still considerable time between the announcement and the first customer deliveries, and plenty can change during that period.

 

Pricing, options, specifications and availability will ultimately determine whether the Fathom lives up to the excitement surrounding it.

 

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